BRIEF & CONCEPT
Created during my role as Creative Lead at an agency partner, this project required designing a custom collection of enamel pins for an EY internal corporate retreat in the mountains. The objective was to capture the spirit of informal connection — music around campfires and outdoor experiences — while remaining fully aligned with EY's visual identity.
DESIGN & EXECUTION
The design simplifies mountain landscapes, pine forests, and campfire aesthetics, using an acoustic guitar as a central symbol of togetherness. The colour palette adapts EY’s corporate brand colors into warmer, natural tones (deep blues, warm oranges, muted yellows) engineered for high contrast and legibility at a small physical scale.
THE RESULT
A memorable, collectible series of enamel pins that bridged corporate branding with genuine human emotion, leaving employees with a lasting keepsake of their shared experience.
